Yi Guan Yuan Spicy Shredded Noodles Make a Bold Debut!
2025-10-10
Hunan Yiguanyuan Food Co., Ltd.'s new product, "Spicy Three-Strand Noodles," has officially launched nationwide. Combining traditional craftsmanship with modern flavor innovation, this product boasts "silky smooth texture, firm bite, and distinct layers of spicy heat" as its key selling points, instantly sparking widespread buzz in the snack food industry. Internal test data reveals a repurchase rate as high as 92%, making it another blockbuster item following the company's acclaimed "Cilantro Spicy Strip Series."
Product Highlights :
1. Triple Spicy麻辣 Experience : Carefully selected Hanyuan Sichuan peppercorns, Erjingtiao chili peppers, and a secret-recipe sauce create a flavor progression of "numbing → spicy → lingering sweetness," completely redefining the single, conventional taste of traditional spicy strips.
2. Healthy Process Upgrade : Utilizing non-fried puffed technology, this product reduces salt by 30% while preserving the natural aroma of the ingredients, perfectly aligning with today’s consumers’ demand for “lighter, guilt-free snacks.”
3. Scenario-Based Packaging Design : Individually packaged for versatile use in various settings such as office, travel, and parties—its portable design makes it possible to enjoy spicy flavors "anytime, anywhere."
Market Response :
At Rosen's autumn 2025 new-product trial sale event, the spicy shredded noodles sold out on the very first day. Consumers praised them, saying, "Spicy yet not overly dry, perfectly numbing with every strand exuding a bold, rustic charm." The brand revealed that during the Double 11 shopping festival, they will collaborate with e-commerce platforms to launch a "Spicy Snack Wedding Limited Edition Gift Box," further strengthening their emotional marketing strategy.
Brand Manifesto :
Yiguanyuan’s CEO stated: “We believe that true innovation lies in breathing new life into the classics. The spicy shredded delicacy isn’t just a snack—it’s also a taste symbol through which young people can express themselves and connect with their emotions.”
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Real-time information
Lawson Spring/Summer 2025 Product Showcase
2025-04-02
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